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Reebok, headquartered in Canton, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. While our history dates back to 1895 in Bolton, England, the modern day Reebok began operating in the United States in 1979. Aggressive international expansion began in the late 1980's and today, the company's products are sold in more than 170 countries. Reebok has introduced some of the most iconic products in the world including the Freestyle, the first athletic shoe specifically designed for women, and the Reebok Pump, which brought the first truly custom fit to athletic footwear.

Today, Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it's training, running, walking, dance, yoga or aerobics. Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official title sponsor of the Reebok Spartan Race/Tough Viking race and exclusive apparel provider for Les Mills.

Reebok Classics leverages the brand's fitness heritage and represents the roots of the brand in the sports lifestyle market.